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The 2023 Dwell-motion Barbie movie spurred a cultural fad, driven by Mattel's internet marketing partnerships and organic content material. What ought to Mattel's executives do upcoming with their most worthy franchise? And will they lengthen their brand strategy for Barbie to other toy brands?
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Think about the syllabus for clues regarding what those concepts may very well be so that you could operate the analysis before class. Examples may possibly include calculating the appropriate WACC in finance or examining the 4 P’s in advertising and marketing.
How the global economic services firm redesigned its marquee internship program for any distant summer time--and which elements labored ideal.
Case writing is an important power at the rear of study at HBS. Practically eighty p.c of cases employed at small business faculties globally are made by HBS college. HBS case studies have helped refine the talents and organization judgment of tens of 1000s of college students, practitioners, and academics internationally.
Strong Discovering networks that change the trajectory of Professions, positively effects organizations, and make a variance on the earth.
To the HBS Online system platform, you’re prompted to look at and touch upon Other folks’ responses, and discussion is inspired. This apply of thinking about Other individuals’ perspectives can make you much more receptive in your job.
You wander into get the job done each individual morning this content and It really is just like a hearth hose of decisions that must be made, normally without sufficient details. Much like an HBS case.
Each time a new leader normally takes about the Google Advertisements profits and innovation team, they have to set up culture, method, metrics and much more to travel innovation throughout a geographically dispersed staff.
The development of Nike+ and outside of: connecting the Actual physical planet of sport with the social aspect of digital.
The case technique prompts you to think about a scenario from One more person’s point of view. To operate as a result of the problem and are available up with a solution, you should contemplate their circumstances, limits, possibility tolerance, stakeholders, sources, and likely penalties to evaluate how to respond.
Calculating the weighted regular cost of money (WACC) as part of a corporation's yearly budgeting procedure.
The phrase "metaverse" is often a catch-all for the various expectations all over online Digital worlds. But how speedily can corporations genuinely deliver these ordeals to clients - and what's going to the guardrails be?
“Mastering came to everyday living!” explained Sheneka Balogun, chief administration officer and Main of team at LeMoyne-Owen School, of her expertise using the Credential of Readiness (Main) application. “The movies from your professors, the interactive cold calls where you ended up randomly picked to participate, along with the case studies that Increased and infrequently captured the essence of aims and Discovering ambitions were all embedded in each module. This created Mastering exciting, participating, and pupil-welcoming.”